Beauty & Wellness Makeup

Decoding Popular Tiktok Makeup Products 2024: Hype or Holy Grail?

Do you feel overwhelmed by beauty products being promoted everywhere on media and wondering which one actually delivers? Here we translate you to the interest of this article which is all about popular tiktok makeup products and, if they are just temporary trends or truly the holy grails. This is in a bid to discuss and expose customer related products over a wide spectrum of category, demystify and demystify based on a first-look experience.

Decoding Popular Tiktok Makeup Products

1- Foundation Showdown:

There is nothing more overwhelming when it comes to makeup than choosing the right foundation: an activity as simple as it is considered to be today, whereby reviews and posts in social networks are a trap. Let’s break down three popular foundations to help you decide which one might be the perfect match for you:Here we look at three orthodoxies that should guide you to determine which of them will be suited for you:

Urban Decay Face Bond Foundation:

Urban Decay Face Bond Foundation
  • Pros: This foundation boasts a unique selling point: it’s self-setting. This means you can skip the setting powder and achieve a matte finish with full coverage, all while feeling lightweight on the skin. It also includes skincare benefits with 3% niacinamide, which can improve skin texture over time.
  • Cons: Not everyone loves the self-setting aspect. Some users find it can be tricky to blend quickly enough before it sets, potentially leading to a patchy or cakey finish.

Fenty Beauty Soft Lit Foundation:

  • Pros: There is really no doubt why this foundation is experiencing an increase in young people who are getting involved in it. Non-glowing and looks so natural and does more than just make your face glow it enhances the health of the skin hence easy to rub making it look youthful. This is said by scores of users, every one of whom can confidently state that it fits the profile of luxury rivals.
  • Cons: Even though this can be such a good foundation for the normal and oily skin tone that requires less coverage, it may just be an unsuitable option for those that prefer the full coverage. As for the price, it offers a medium buildable coverage that can be applied for daily use, nonetheless, they are not concealed particularly well with regards to pimples or dark spots.

Anastasia Beverly Hills Beauty Balm:

  • Pros: This cream-to-powder foundation offers versatility, transitioning from a creamy liquid to a powder finish. Some users love this dual functionality, finding it works well for a variety of skin types.
  • Cons: This foundation has received mixed reviews. While some find the formula easy to work with, others find it difficult to blend and prone to emphasizing texture on the skin. It might not be the most forgiving foundation for those with dry or uneven skin.

2- Primer Preview: Do They Live Up to the Hype?

UOMA Beauty Trippin Smooth Primer

Primers are the unnoticed hero of beautiful makeup. Unfortunately, choosing the right products in such a vast market seems to be a challenging task to most people. Let’s dissect three popular primers to see if they measure up to the hype:

Glow Recipe Watermelon Glow Niacinamide Hue Drops:

  • Claims: This seems to be a two in one type of product which guarantees sheer wash of color with some added benefits from niacinamide which is popular in skincare.
  • The Hype: The notion of having a spot of color in the form of lipstick and at the same time adding some moisture to the lips seems almost perfect.
  • The Reality: Reviewers are split. While some appreciate the subtle glow, others find the bronze shade unnecessary and the overall effect underwhelming. Additionally, the hydrating properties might not be substantial enough for dry skin types.

E.l.f. Jelly Pop Dew Primer:

  • Claims: This primer is making a comeback, known for its grippy texture that creates a solid base for makeup application.
  • The Hype: The promise of long-lasting makeup with a smooth canvas is enticing.
  • The Reality: It delivers on the grip factor, but not everyone enjoys the tacky feeling. If you have sensitive skin, this primer might cause irritation due to its adhesive nature.

Makeup Revolution Bright Light Multi Use Drops:

  • Claims: These drops offer versatility, claiming to work as a base, a highlighter, or even mixed in with foundation.
  • The Hype: The all-in-one concept is attractive, simplifying your makeup routine.
  • The Reality: While the idea is convenient, the reviewer finds these drops fall short. Dedicated highlighters or primers tend to perform better, offering more impactful results.

3- Bronzer Bonanza and Contour Confusion: A Review Breakdown

Top-Rated Bronzers

Having sharp and high cheekbones and getting the perfect tan are some of the dreams people have when applying makeup. However, with so many bronzers and contour products out in the market the choices can indeed become overwhelming. Let’s break down four bronzers and one “contour” product to see if they live up to the buzz:

NYX Pro Fix Stick Concealer ( (Not a Bronzer):

  • Truth be told: This product is an excellent, perfect coverage concealer that camouflages pimples and under-eye circles.
  • Why it’s not a bronzer: Even though some people might use concealer to give the cheekbones a shadow for contouring it is not made for that. Bronsers are usually warmer in tones and give the face a more natural, tanned appearance which is preferred by most people.

Makeup By Mario SoftSculpt Bronzing & Shaping Serum:

  • Pros: This newcomer is winning hearts with its easy-to-blend, liquid formula that delivers a natural-looking bronze.
  • Cons: Those who crave a dramatic sculpted look might find this a touch too sheer. It offers a buildable effect, but for intense contouring, a creamier bronzer might be a better choice.

Fenty Beauty Pro Filt’r Instant Retouch Setting Powder (Not a Bronzer or Contour):

  • Focus on its strength: This setting powder is a drugstore favorite for a reason. It blends beautifully and allows for buildable coverage to mattify your look.
  • Not for bronzing or contouring: Setting powder sets your makeup, not adding warmth or definition like a bronzer or contour product.

Kosas Sun Show Bronzer:

  • Here for the glow: This innovative talc-free bronzer offers a radiant, buildable finish. It’s perfect for achieving a natural, youthful sun-kissed look without overwhelming shimmer.

Rare Beauty Soft Pinch Luminous Powder Blush (Not a Bronzer or Contour):

  • Hype vs. Reality: While undeniably popular, these blushes might be overhyped. The reviewer found them too shimmery for bronzing and contouring, and the shimmer can accentuate texture on the skin. However, layering them over a matte bronzer or blush might create a nice, luminous effect.

4- Illuminating Insights: Highlighters and Blushes Under the Microscope

Highlighters and blushes are the finishing touches that can elevate your makeup look from good to radiant. But with countless options on the market, choosing the right ones can be overwhelming. Here’s a closer look at two popular contenders:

Dior Forever Glow Maximizer Liquid Highlighters:

  • The Allure: This highlighter boasts serious versatility. Its liquid formula allows for application on bare skin or over foundation, and it delivers a beautiful, healthy-looking glow that flatters most skin tones.
  • Why It’s a Hit: Reviewers rave about the ease of blending and the natural, radiant finish. Unlike some highlighters that can appear chunky or artificial, the Dior offering mimics a healthy, lit-from-within glow. Additionally, the ability to use it on bare skin or foundation caters to different preferences.

Armani Luminous Silk Cheek Tint:

  • The Promise: This new liquid blush offers a sheer wash of color with a dewy finish. The buildable formula allows for customization, perfect for achieving a natural flush.
  • Ideal For: This blush is a dream come true for those who prefer a soft, barely-there hint of color. The dewy finish adds a touch of radiance and works well with various skin types, especially those with normal or dry skin.
  • Something to Consider: If you favor a bolder blush look, this formula might require layering to achieve the desired intensity.

5- Brows on Fleek and Lashes on Lock? Examining Popular Brow and Lash Products

Best Mascaras

Brows and lashes frame the face, so it’s no surprise we constantly seek products to enhance them. But with so many mascaras and brow products out there, is the hype real? Let’s delve into three buzzy options:

Maybelline Brow Precise Fiber Volumizer:

  • Double Duty Design: This drugstore favorite boasts a convenient two-in-one design. One end houses a brow marker to define and shape brows, while the other features a gel infused with tiny fibers.
  • Reviewer’s Take: The reviewer highlights the gel’s long-lasting hold, praising its ability to set brows in place without feeling stiff or uncomfortable. The added fibers promise extra volume for those seeking a fuller brow look.

ColourPop Brow Boss Gel:

  • Initial Impression: This brow gel grabs attention with the promise of exceptional hold.
  • Reality Bites: Unfortunately, the reviewer found the hold to be lackluster. Throughout the day, brows fail to maintain their shape and fall flat, defeating the purpose of the product.

Milani Highly Rated Anti-Gravity Mascara:

  • Reaching for the Stars: This mascara boasts an “anti-gravity” effect, promising lifted and voluminous lashes. The unique hourglass-shaped wand is designed to hug the lash line for a flawless application.
  • Down to Earth: The reviewer found the hype surrounding this mascara to be exaggerated. The innovative wand design might not be suitable for everyone, potentially leading to clumping and uneven application.

6- Pucker Up with Caution: Examining Lip Plumping Gloss

Ways to Plump your lips

Full lips are in demand as a beauty standard; lip enhancement products offer to give that effect without injections. But are they all they have been hailed to be? Let’s take a closer look at the NYX Professional Makeup Plumping Gloss:

  • The Promise: This lip gloss delivers on its core function – plumping. Reviewers confirm a noticeable increase in lip volume.
  • The Price You Pay: Unfortunately, the plumping effect comes with a caveat – discomfort. The intensity of the plumping sensation can be unpleasant for some users.

What to Consider Before You Gloss:

  • Ingredient Awareness: Most lip plumpers, including the NYX gloss, contain plumping components such as peptides or cause some lip irritation in the form of cinnamon or menthol which creates the tingling effect to the lips thus making them look fuller. It is advisable to make sure you read the label to check the list of contents and conduct a small skin test before applying the gloss on your lips.
  • Long-Term Effects: Some of the plumpers are designed to provide immediate and short-term fillers for the lips, and it is still unclear how the use of such products affects the overall health of the lips. Do not frequently employ lip plumper since it may cause redness of the lips and reliance on the product.
  • Alternative Options: If you’re seeking fuller-looking lips, consider lip liners that define the lip line or plumping glosses with a milder formula. Hyaluronic acid lip glosses can also offer a subtle plumping effect through hydration.

The world of beauty is ever-evolving, with new trends and products constantly emerging. While social media can be a great source of inspiration, it’s important to approach viral trends with a critical eye. Consider your own preferences and needs before succumbing to the hype of popular tiktok makeup products. By reading honest reviews and considering your unique beauty profile, you can discover products that are truly worth adding to your routine.

Noreen Fahad

Noreen Fahad is a freelance writer, content marketing specialist and social media marketer with more than 11 years of experience. As an expert writer, she makes sure that readers have access to the most relevant and helpful information . She writes about different topics such as Fashion, beauty, parenting, lifestyle, health & fitness and food & Beverages.

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